Which of the Following Helps Explain Why Google’s IPO Was Successful While 800.com’s Was Not?

Which of the Following Helps Explain Why Google’s IPO Was Successful While 800.com’s Was Not?


The initial public offering (IPO) is a crucial event for any company looking to raise capital and expand its operations. While some IPOs prove to be highly successful, generating significant investor interest and value, others fail to meet expectations. One such comparison can be made between Google’s successful IPO and the failure of 800.com’s IPO. This article will explore the factors that contributed to Google’s success and 800.com’s failure, shedding light on the significant differences that led to varying outcomes.

Factors Contributing to Google’s IPO Success:

1. Innovative Business Model:

Google’s IPO success can be attributed to its innovative business model. The company revolutionized the search engine industry by providing accurate and efficient search results, along with a simple and user-friendly interface. This unique value proposition attracted a large user base, which ultimately translated into investor confidence during the IPO.

2. Strong Financial Performance:

Google’s robust financial performance played a crucial role in its IPO success. The company exhibited consistent revenue growth, driven by its dominance in the online advertising market. Investors were confident in Google’s ability to generate sustained profits and capitalize on emerging opportunities.

3. Clear Growth Strategy:

Google’s IPO success was also fueled by its clear growth strategy. The company expanded its business beyond search engine services, venturing into various other sectors such as mobile technology, cloud computing, and artificial intelligence. This diversification strategy showcased Google’s ability to adapt to changing market dynamics and capitalize on new opportunities.

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4. Transparent Communication:

Google’s management team consistently communicated effectively with investors and the public. The company’s founders, Larry Page and Sergey Brin, maintained transparency throughout the IPO process, ensuring that investors had access to relevant information. This transparency fostered trust and confidence in Google’s leadership, contributing to its successful IPO.

Factors Contributing to 800.com’s IPO Failure:

1. Competitive Market:

800.com faced significant challenges due to the highly competitive nature of the online electronics retail industry. The company struggled to differentiate itself from established competitors such as Best Buy and Amazon. This lack of a unique value proposition made it difficult for 800.com to attract investors during its IPO.

2. Weak Financial Performance:

800.com’s weak financial performance was a major deterrent for potential investors. The company faced consistent losses and struggled to generate substantial revenue. Investors were hesitant to invest in a business with uncertain profitability prospects and a lack of demonstrated growth potential.

3. Lack of Clear Strategy:

Unlike Google, 800.com lacked a clear growth strategy. The company failed to diversify its product offerings or adapt to changing market trends. This lack of strategic direction made it challenging for investors to envision a successful future for the company, ultimately impacting its IPO outcome.

4. Poor Marketing and Public Perception:

800.com suffered from poor marketing and public perception. The company failed to effectively communicate its value proposition to consumers, leading to low brand recognition and limited customer acquisition. This lack of market presence further eroded investor confidence, undermining the company’s IPO prospects.


Q: What is an IPO?
A: An IPO, or initial public offering, is the process through which a private company offers its shares to the public for the first time, thus becoming a publicly traded company.

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Q: Why is an IPO important?
A: An IPO allows a company to raise capital by selling shares to public investors. It also provides liquidity to existing shareholders and increases the company’s visibility and reputation in the market.

Q: How does a successful IPO benefit a company?
A: A successful IPO can provide a company with substantial capital that can be used for expansion, research and development, acquisitions, or debt repayments. It also enhances the company’s credibility and allows it to attract talented employees and partners.

Q: Can all companies go public through an IPO?
A: Not all companies are suitable candidates for an IPO. A company must meet certain financial and operational criteria, have a strong business model, and demonstrate the potential for future growth to attract investor interest.


Google’s successful IPO and 800.com’s failed IPO highlight the critical factors that determine the outcome of such events. Google’s innovative business model, strong financial performance, clear growth strategy, and transparent communication contributed to its success. Conversely, 800.com struggled due to a competitive market, weak financial performance, lack of clear strategy, and poor marketing. Understanding these factors is crucial for companies considering an IPO, as they can significantly impact investor interest and the overall success of the offering.

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